Post by account_disabled on Jan 23, 2024 0:07:07 GMT -4
Have you started the year off on the right foot? I hope you had a worthwhile end of 2014 and are looking at 2015 with excitement and anticipation! Today I wanted to share with you an exercise that I do on my blogs at the end of every year that helps me to grow my blogs in the year that follows. I find that it both inspires me to get moving on the new year of blogging but also gives me some starting points for direction for the new year. It’s an exercise that I do over the last week of 2014 and the first week of 2015 but is also something you could spend just 10 minutes doing and still get some value from.
google-analytics-logo It all starts for me in Google Analytics (the tool I use to track how my blogs are performing). You may use a different tool which will get you the same results (and if you’re not using something please do). Note: I know the mention of Country Email List analytics’ is enough to put some of you off reading on any further. I get that – I’m not really an analytical guy. In fact anything with numbers or statistics elevates my blood pressure and makes me want to run screaming into my happy place. But bear with me – the numbers are just the starting point for this exercise and not the main thing.
I’m going to break this post down into three main sections which are based upon the three main categories in Google Analytics – ‘Audience’, ‘Acquisition’ and ‘Behaviour’. I should say that there’s a HEAP more we could drill down into than what I’ll cover in this post but my hope is to give you some starting points to do some analysis in. Note: Google Analytics also has ‘Real Time’ and ‘Conversions’ sections. I’ve previously touched on Real Time stats and it’s not as relevant for the type of analysis we’re talking about today. The ‘conversions’ area of analytics is something I’m still relatively new to so won’t be touching on today. OK – grab a cup of your favorite beverage and make yourself comfortable – this will take a little while but I hope will be well worth your time! Audience Audience Overview Firstly.
google-analytics-logo It all starts for me in Google Analytics (the tool I use to track how my blogs are performing). You may use a different tool which will get you the same results (and if you’re not using something please do). Note: I know the mention of Country Email List analytics’ is enough to put some of you off reading on any further. I get that – I’m not really an analytical guy. In fact anything with numbers or statistics elevates my blood pressure and makes me want to run screaming into my happy place. But bear with me – the numbers are just the starting point for this exercise and not the main thing.
I’m going to break this post down into three main sections which are based upon the three main categories in Google Analytics – ‘Audience’, ‘Acquisition’ and ‘Behaviour’. I should say that there’s a HEAP more we could drill down into than what I’ll cover in this post but my hope is to give you some starting points to do some analysis in. Note: Google Analytics also has ‘Real Time’ and ‘Conversions’ sections. I’ve previously touched on Real Time stats and it’s not as relevant for the type of analysis we’re talking about today. The ‘conversions’ area of analytics is something I’m still relatively new to so won’t be touching on today. OK – grab a cup of your favorite beverage and make yourself comfortable – this will take a little while but I hope will be well worth your time! Audience Audience Overview Firstly.